Webinar: Designing user-centred engagement strategies for online-first surveys – part of the ONS Social Survey Transformation Project

27 June 2019
Online, 15.00 - 16.00 BST

The Office for National Statistics (ONS) is transforming the way its surveys collect data. It is introducing an online mode and designing for a web-first approach to mixed-mode collection, which brings challenges and opportunities.

This free webinar, organised by the UK Data Service, will be presented by Natalia Stutter, a Senior Research Officer at ONS. Natalia will describe how ONS is transforming the respondent communication strategy and user journey to help tackle barriers to opening letters and achieving a good response rate in online-first and mixed mode social surveys.

The webinar will cover:

  • the qualitative development of the respondent materials that has taken place to date, including the development of between-wave engagement strategies for the ONS’ Labour Market Survey transformation
  • the approach, principles and tools that underpin the development of the materials
  • evidence on the success of this approach from recent online quantitative surveys, including the results of a large-scale incentive experiment

The webinar will consist of a 40 minute presentation followed by 20 minutes for questions.

Level: Introductory/Intermediate
Experience/Knowledge required: Basic understanding of surveys.
Target audience: Anyone interested designing materials to send to survey respondents; anyone interested in finding out how they can apply qualitative research techniques to the development of respondent materials; anyone who wants to know more about the ONS Social Survey Transformation Project; government departments who want to design survey materials to nudge their users into changing their behaviours.


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